Challenges & Strategies

With the /retail landing page redesign, the main goal was to tell a rich and integrated story, focused on the real people and the store experience.

By using the photos with positive vibes with people in-store, it shows what the retail store is about – connecting people and provide experiences that are inspiring, helpful, and delightful. The vibrant colors and beautiful store imageries bring the welcoming sense of in-store experience to online, in addition to immersive visual effects with micro-transitions.

Most importantly, the key benefit on this page is to locate a store. By placing the store finder at the very top with less visual noice, it makes it fast and easy for users find the nearest Apple store. To enhance this feature, the suggested stores based on the user’s location are shown providing better access and convenience.

Below the store finder section, each section focuses on the benefit of visiting stores where customers can shop (with Retail Specialist), get support for products (at Genius Bar), or learn about products (Today at Apple). Throughout the sections, the users are better engaged with the delightful visual stories that are easy to digest.

With modular design, the layout is more scalable and sustainable for any use cases with adaptable content throughout time. Overall, the page looks premium and elegant that aligns with Apple’s branding.